I help creative entrepreneurs build online businesses.

I share what I know on Being Boss, where I inspire, coach, and curate content to help creatives own their path and be more boss.

I teach creatives about online business through courses + guidance at Indie Shopography.

My own creativity pours out in the form of cocktails + gumbo, in how I enjoy my home, and how I travel to grow.

I began my career as an online entrepreneur in 2008. I was completing my degree in Geography, but midnighting as a jewelry designer back when Etsy was cool.

During this time I learned a lot about how to attract online browsers to your brand and product. I learned the importance of design, words, and imagery.

TIP: Great photos for your website is everything.

I soon used some skills I picked up in high school to design and develop my first eCommerce website, a place where I could sell my jewelry under my own brand, not under than brand of a handmade conglomerate.

Very soon I had maker-friends from Etsy requesting that I build for them a custom website, too. I coupled that skill with my knowledge that I’d gained from bootstrapping a profitable online business to launch my web design and strategy studio, Indie Shopography.

For 6 years I worked with creative entrepreneurs - from yoga teachers and chefs to fine artists and stationers - to help them launch their passion businesses online.

Because I have a simple belief:

You have to live what you love.

Whether I was living my own creative freedom by designing jewelry or websites, or helping other’s launch businesses where they could explore their own freedom, that is the mantra I live by: live what you love.

It was this culmination of experiences that brought me to launch Being Boss with my friend, Kathleen. This platform is one where we share all we know about how to be a boss entrepeneur online, be who you are, sell what you do, and love what you live all the while.

If you're interested in collaborating, get in touch.

- Emily on Episode #44 of Being Boss


Inspired by a getaway in Tulum, Mexico, this cocktail is a salute to the flavors that defined my time there.

Blood oranges (half an orange for each cocktail), cut into wedges
Limes (a quarter lime for each cocktail), cut into wedges
Club soda
Rimming salt (course kosher will do just fine)
Cayenne pepper

Mix a bit of salt and cayenne pepper to your liking. I like mine a bit spicier, so I tend to be a bit heavy handed with the pepper.

Use a bit of lime to rub around the rim of your glass, then dip the rim into the cayenne salt, coating it.

Put your wedges into your glass and muddle. (You could juice the fruit and pour it into the glass, but that's too fussy. And Tulum, if anything, is not fussy.)

Put in a couple of cubes of ice, pour in a heavy shot or two of mezcal, and top off with a light splash of club soda.

Give it a swirl and garnish with a little slice of blood orange.


Photo by Abraham Rowe Photography

a forum for creatives at any stage of business
This is not an ECourse, a mastermind, or a place for shame-less self-promotion – it’s an exclusive community where you get access to a Slack-based community where you connect with other bosses, monthly Q+A calls with Emily and Kathleen (& guest experts)•, your questions answered weekly on our podcast minisodes•, a monthly bookclub, exclusive secret podcast episodes, and more.
transform your expertise into a digital product that you can sell online
Online Course Alchemy is a 4-week, 20-step course designed to guide you through planning, creating, and launching your course. From start to finish.
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In this online masterclass, you get lessons, workshops, and a library of materials to teach you how to position yourself as an expert, ask for what you’re worth, and launch client websites like a boss.

It’s processes, checklists, email templates, and more - everything you need to book and nurture clients, from the moment they see your website, until you’re handing them the keys to their own online castle (read: website).

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Being Boss is for passionate folks who want to be boss in their life and business. Join us as we rock the world of online creative entrepreneurs.

We offer a podcast, boss vacations, digital products, and more.

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#TeamIndie specializes in helping passionate creatives set up shop online. Our services include website design, development, and strategy for building a creative online biz.

Need it all? Check out our IndieBOOM offering. That’s how we really make magic.

a curated cocktail kit for creatives who like to get shit done, and boozy, too

Indie Shopography partnered with Crafted Taste to curate a cocktail box for inspired creatives. Inspired by our own annual Smash Bash, this kit is how we like to get down.

This kit includes recipes, ingredients, and brainstorming tools to get inspired.


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